The origin of tanning is from CHANEL

It is an anecdote that exemplifies to what extent it exerted its influence even sometimes in an involuntary way, and for which, the history of the tan that we have seen  how until then women protected themselves from the sun and took care of themselves to have white skin, turns 180 degrees.

In the holidays of 1923, Chanel left for a cruise around the Mediterranean on the yacht of her partner, the Duke of Westminster. In what appears to be an oversight, Coco does not protect herself from the sun and allows her skin to brown, returning to Paris with a tanned complexion. As everything she does or says becomes a trend, from that moment on the brunette woman is beautiful. Everything that women of high birth had avoided at all costs, is now considered beautiful and becomes a trend.